Content Growth Engine for DRUCE

Building organic growth through content pillars, consistency and AI-enabled workflows

Content Strategy | Organic Growth | AI Adoption | Creative Production

I built Druce’s in-house content marketing system from the ground up, owning strategy, planning, production, publishing and performance across LinkedIn, Instagram and Facebook.

Growth came from three principles: a clear content pillar framework, platform-specific consistency, and continuous optimisation. I gradually embedded AI into research, ideation, drafting, and content repurposing to improve speed without compromising brand voice.

With zero paid social budget, LinkedIn grew from 1,107 to 16,935 followers, while Instagram grew from 1,122 to 3,740, creating a stronger and more consistent organic brand presence.