From pitch to market launch across four APAC markets
Regional Strategy | Integrated Marketing | Creative Direction | Events | Content | Budget Ownership | Client Leadership
A 24 month APAC launch programme taken from pitch to commercial close.
Appointed from the pitch stage, I led the regional launch of No.1 Old Trafford on behalf of Colewater House Real Estate across Singapore, Hong Kong, Shanghai and Malaysia.
My role covered the full campaign lifecycle, from client strategy and market planning through creative development, social and digital content, communication materials, publicity, regional events and on-the-ground execution.
With a £200,000 campaign budget, the programme built sustained awareness and investor interest across four markets and contributed to 98 units sold across APAC.
Launch an international property proposition across four very different Asian markets while maintaining one coherent campaign story and adapting the execution to local audiences, channels and sales environments.
Leading a four-market regional launch from pitch to commercial close
Pitch & Client Strategy
Supported the winning pitch and translated the appointment into a 24-month regional campaign plan.
Regional Go-to-Market
Developed the launch approach across Singapore, Hong Kong, Shanghai and Malaysia.
Creative Direction
Oversaw the campaign key visual, brochures, advertising, content and communication assets.
Integrated Marketing
Connected social, content, publicity, direct marketing, website activity and physical events into one campaign system.
Event Production
Led regional launch events and exhibitions from planning through on-site execution.
Budget Ownership
Managed a £200,000 regional campaign budget across markets and channels.
Commercial Alignment
Worked closely with the client and sales teams to move audiences from awareness through enquiry, events and conversion.
